Not All Supplements Are Created Equal

Five level-headed questions you should ask when selecting a nutritional supplement:

1. Complete?

"A little of every nutrient is better than lots of one or two"

A good supplement provides a broad spectrum of essential nutrients --- vitamins, minerals, and a variety of antioxidants such as bioflavanoids, alpha lipoic acid, and coenzyme Q10. Many "multi" formulas miss out on the more costly nutrients.

2. Balanced?

"Nutrients work best together, in synergy --- not alone"

A good supplement delivers nutrients in balance, so our body can enjoy their synergistic benefits. Unbalanced formulations may be harmful, as excessive amounts of one nutrient can sometimes hamper the body's absorption of another.

3. Potent?

"Too much of any is harmful. But too little is ineffective"

The amount of each micronutrient we need is very small (often in thousandths of a gram a day). However, a good supplement provides sufficient amounts for optimal health. These amounts are often higher than the RDAs (Recommended Dietary Allowances), which are minimum levels to prevent deficiency diseases.

4. Bioavailable?

"What doesn't get absorbed and used is wasted"

Vitamins and minerals can come in various forms, some more easily absorbed and used by the body than others. A good supplement always uses the most bioavailable form. For example, chelated minerals, i.e., those bonded to amino acids, are more readily absorbed than mineral salts.

5. Safe?

"Above all, do no harm"

A good supplement avoids nutrients like iron and preformed vitamin A, which can be harmful with long-term use. It is also manufactured to more exacting standards to ensure purity and uniformity in every tablet. Products that are made to pharmaceutical standards are best.

Optimizers: BiOmega

56 Soft Gelcaps / Bottle
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No nutritional program is complete without a high-quality source of omega-3 fatty acids. Until now, it has been difficult to receive beneficial amounts of these acids because refining processes for today's commercial oils remove nearly all essential omega-3 fatty acids. The new BiOmega formula contains ultra-pure, highly concentrated omega-3 fatty acids, EPA and DHA, in a convenient capsule form, allowing you to get your full daily complement in only two capsules.

This product is superior to other concentrates. Not only is BiOmega USP verified, USANA uses a double molecular distillation process that ensures the highest possible purity, unsurpassed in the industry. This revolutionary process removes mercury, PCBs, pesticides, and other heavy metals.

Omega-3 fatty acids are necessary for optimal health and wellness. These nutrients help support cardiovascular health, sustain optimal neural growth and development, and maintain good joint health.*

• Supports healthy blood pressure and cholesterol levels (provided they are normal to begin with)
• Contains twice the potency of many fish oil supplements
• Double molecular distillation process ensures the highest quality
• Now with added lemon flavor so there's virtually no fishy aftertaste
• Helps support cardiovascular health, joint health, and proper neural growth and development*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Keep out of reach of children. Consult your physician if you are pregnant, nursing, taking a prescription drug, or have a medical condition.

What are Optimizers?

USANA understands that each of us has a unique health profile and thus unique nutritional needs. For this reason, we have created the USANA Optimizers, an extensive selection of state-of-the-art nutritional products that enable you to customize our nutritional program to meet your individual needs.

Part of a lifelong program of good nutrition is recognizing that we all have different nutritional needs, and that our individual needs change as we move from one stage of life to the next. For each one of us, a unique combination of age, sex, lifestyle, and other considerations demands a nutritional program that is both flexible and customized. USANA's line of Nutritionals comprises both the Essentials and the Optimizers to successfully meet this challenge. The Essentials products provide the foundation of USANA's nutritional system. The Optimizers allow you to customize that nutritional system for your individual needs. By using the following two-step process, you can create a complete nutritional program to fit those needs.

First, choose the Essentials product designed for the appropriate age group - Usanimals for children, BodyRox for teens, and regular Essentials for adults.

Next, choose the Optimizers that suit your individual needs. USANA Optimizers are grouped by label color in categories according to their primary benefit. You will find Optimizers that support cardiovascular health, skeletal/structural health, digestive health, and more.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Keep out of reach of children. Consult your physician if you are pregnant, nursing, taking a prescription drug, or have a medical condition. Keep out of reach of children. Consult your physician if you are pregnant, nursing, taking a prescription drug, or have a medical condition.

What are Essentials?

To maintain health, we need a diversity of vitamins, minerals, bioflavonoids, and other nutrients. Although we receive many of these nutrients from our diets, it's impractical and virtually impossible to obtain an optimal dose through diet alone.

USANA understands the importance of providing the right ingredients - in the correct amounts, in the right balance, and in the correct forms - for all age groups. For this reason, USANA has created Essentials to provide the most well-rounded supplementation possible - a must for everyone interested in true health.

The Right Ingredients

The "essential" vitamins and minerals, as defined by U.S. government and nutrition authorities, include the 13 organic compounds and 19 inorganic elements the body needs for proper cell function. Our bodies cannot manufacture these essential ingredients; so we must obtain them from our diets.

USANA has expanded the meaning of "essential" to include several nutrients that recent research has shown help to maintain optimal health. The USANA Essentials also contain a combination of antioxidant compounds to counteract free-radical damage in the cells.*

The Correct Amounts

The U.S. Recommended Dietary Allowances (RDA) lists essential vitamins and minerals in amounts necessary to ensure a continuation of life and to address nutritional deficits that may cause acute deficiency diseases. The USANA Essentials are formulated to do more than defend against deficiency diseases; they are designed to promote optimal health.* The Essentials contain greater amounts of almost all the necessary vitamins and minerals than are prescribed by the RDA.

The Precise Balance

There is still much we don't know about the ways nutrients work together. A healthy body is an extremely complex system, and each functional area requires a diverse mix of nutrients. For many reasons, nutritional supplementation should provide nutrients that are both balanced and in adequate doses. For example, certain vitamins supplied in isolation can result in other nutritional deficiencies, and many micronutrients can be toxic at excessive or imbalanced levels. USANA painstakingly designed the Essentials to allow components to work together both safely and effectively.

The Optimal Form

To be useful, all nutrients must be of high quality and be bioavailable; in other words, in a form the body can absorb and use. USANA makes every effort to obtain the highest quality ingredients; and it tests those ingredients for quality and potency. In addition, USANA imposes rigorous quality control standards at every step of the manufacturing process.

Why the USANA Essentials?

USANA Essentials are advanced daily nutritional supplements that supply optimal nutrition for every age group. To help meet the "essential" nutrient needs of children and teens during the years of development, when good nutrition is most important, USANA offers:

* Usanimals, a great-tasting formulation of vitamins, minerals, and antioxidants, in an easy-to-take chewable tablet. For children 13 months to 12 years old.
* BodyRox, a nutritional supplement containing 31 essential vitamins, minerals, antioxidants, and cofactors for adolescents 12 to 18 years old, who need optimal nutrition to support the demands of growth and active teenage lifestyles.

USANA Essentials for adults is a combination of two products:

* Mega Antioxidant, a balanced, high-potency blend of 30 vitamins, antioxidants, and other important nutrients to support cellular metabolism* and to counteract free-radical damage.
* Chelated Mineral, a complete spectrum of essential minerals, in balanced, highly bioavailable forms.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Keep out of reach of children. Consult your physician if you are pregnant, nursing, taking a prescription drug, or have a medical condition.